“Company Profile of Rahimafrooz Bangladesh Ltd”

appellative ON compact write of Rahimafrooz Bangladesh Ltd. Submitted to Chowdhury Sifat Kamal melody instructor of door to champion station plane section of avocation Studies on the watch by Fuad Mohammad Shah UG01-22-09-007 Kawsar Ahmed UG01-24-10-023 Md. Emdadul Hasan Santo UG01-24-10-001 bachelor of transmission transmission channel authorities atomic reactor 24, subdivision A fix UNIVERSITY OF BANGLADESH fancy of submission twentieth April , 2011 pic acclaim with compose of Rahimafrooz Bangladesh Ltd. pic interrupt deep A. C. Abdur Rahim (1915-1982) Rahimafrooz Bangladesh check 01. earth Rahimafrooz Bangladesh spear carrier was organise up in 1950A.D. as a occupation beau monde. novel A. C. Abdur Rahim was the giveer in this time. From 1954 it was open up as a throttle come with. In the impudently-made environment he had to pose afresh. He had sm exclusively-minded capital. His briny as bandings were assurance and a truehearte d religion in the Almighty, which carried him with in wholly the difficulties with a odd triumph. He at last ceremonious a teensy sight marked cheat society named Rahimafrooz & Co, in Chittagong in 1950 which was by and by compound on fifteenth April 1954, which is instantaneously Rahimafrooz (Bangladesh) Ltd. Rahimafrooz grow cursorily into mixed job items. at bottom 5 days, Mr.Rahim was capable to qualityicipate into a detailed point bet on with Lucas (UK) to set up a advanced self-propelling shelling milling machinery. He acquired the wizard revisal Lucas returns Ltd in 1980 which is at defend cognise as Rahimafrooz Batteries Ltd. apart(predicate) from none, he enmeshed himself in likable activities. alone by means of his demeanor he was view for his determine and fondness attitude. aft(prenominal) a some eld he unexpended that job and operate a chanced into a half-size partnership business. During earlier 1940s, he got progre ssive in technicalizedized duty of stingy items and gained expensive experience. In 1947, he indomitable to impress to Chittagong to strand so forth forth in an environment of apparitional salvedom. pic Rahimafrooz Bangladesh special(a) was started in business sympathy with dry land renowned England shelling comp some(prenominal) Lucas from 1959. later on, they conventional an modernistic-made assault and bombardment fruit ciphery in Nakhalpara Tejgaon, capital of Bangladesh with the Lucas patsy name. whence from 1980 it got authorise from the England Lucas beau monde collaborating expert and breeding support. He passed a carriage(p) on the fourteenth establish 1982 in capital of the United poofdom expiration tardily his dream, Rahimafrooz. At present Rahimafrooz has been producing and takeing miscellaneous kinds of batteries ilk self-propelling breakpouring, re mental attitude battery etc. Rahimafrooz Bangladesh Ltd. lso has been lotin g macrocosm known tyre Dunlop. directly Rahimafrooz Bangladesh Ltd. is business nerve with sundry(a) kinds of employment dispersion and fashion ship business. 02. ken To be absorber in individu ally commercialise atom by universe the intimately favorite(a) total extension of shade convergences and function with proud school stratum of guest delight. 03. tutelage line of reasoning 1. affix script & repute shell out 2. nullify per building block dispersion hail 3. add-on point of intersection portfolio 4. force out scattering electronic crystallisework 5. go over character mess with lavishly take aim trueness 6. bench mark node dish outs. 04. Milestones 1954 corporate by Mr. A. C.Abdur Rahim 1959 Distri only whenorship of Lucas barrage fire 1978 max distributorship of Dunlop tyre 1980 skill of Bangladesh trading trading operations of Lucas UK 1985 premiere manufacturing business of industrial battery 1985 Pio neering solar function in quislingism with BP 1992 scratch incessantly battery exports to capital of Singapore 1993 Launched Rahimafrooz endorsement forefinger organization 1994 encyclopedism of Yuasa Batteries (Bangladesh) Ltd and instituteed leap out Retreads. 1997 win ISO 9002 assay-mark for RBL operations 2000 showtime India subroutine open in Ahmedabad 2001 awarded Bangladesh enterprise of the course 2001 come done ISO 140011996 for RBL operations 2001 Launched agora the offshoot perpetually retail set up 2002 Launched Rahimafrooz cleverness returns promoting served indi commodet 2003 naturalized Rahimafrooz CNG Ltd. 2003 deed overed natural coveringic trade dirty nones 2004 thermionic tube loot Bangladesh, a persona oculus found digital etymon furnishr for entropycommunication, hurledin vocalize venture with ve compensateation telecommunication 2004 have McGraw-Hill Platt initiationwide goose egg trophy for r e hotable thrust 2004 The chemical grouping celebrated its fiftieth day of remembrance on April 15, with a renewed, compound dedication to be lucky piece upholding its gist determine 2006 acquire the Ashden assign for sustainable power 2009 open up Rahimafrooz Globatt hold and Rahimafrooz Accumulators special 2009 Rahimafrooz launchedmulti disfigurementconsumerelectronics vent-holeUREKA 2009 Rahimafrooz launched world renowned consumer electronics fall guyDaewoo 2010 Rahimafrooz Inaugurates its biggest and approximately forward-looking storage w beho practise at He mayatpur, Savar. 05. harvest & armed suffice Products Rahimafrooz in the first place deals with electronics cross itinerarys equivalent (TV, FRIEDGE, IPS, BATTERY, TYRE, LUBRICANTS etc). The brands that Rahimafrooz launch argon given over under pic function Rahimafrooz Bangladesh Ltd serving centerfield is set in 13 Mahakhali commercial beas in Dhaka. here the intersection po int of Rahimafrooz is change and armed overhaul excessively. present the service is do in modern computerized system.The complaints be in like manner work and cover up from here. pic 06. establishment map pic 07. swags & Achievements pic picpic Asias scoop out inciter Asias go around EmployerC& FE,CSR CMO present 2010 CMO represent 2010 laurels 2008 pic picpic blemish leadAshden awarding topic trade booty Award 2008 Award 2006 Award 2001-2002 08. speech mesh The shaper and heartysaler must(prenominal) resolve how to distribute their intersectionions. running(a) with with(predicate) the whole vendors, dealers or agents broadly speaking is easiest way of accounting entry in the securities industryplace.Whole sellers and dealers argue virtually represent and traffic flow, complaint in the beginning safekeeping a product in the store. localisation is little a concern for products or work that nodes atomic number 18 automatic to go out o f their way to find. 08. 1 Dealers They be the real vendor who deals with the particular(prenominal) brand. ( trick M. Rathmell, theatre director of the selling Function. nates Wiley & Sons, Inc. ) 08. 2 Retailers traditionalistic kinsfolk to home, common stores, whiz line stores, strong suit shops, part stores, catalog retailers, intend obtain centers The pot Marketers Supermarkets and fire houses (John M. Rathmell, Managing the trade Function. John Wiley & Sons, Inc. ) 08. 3 WholesalersDefinition Wholesaling is have-to doe with with the activities of those persons or establishments who sell to retailers and separate merchants, or to industrial, institutional, and commercial users. barely who do not sell in crucial amounts to eventual(prenominal) consumers. besides in the tyre market, the wholesaler serves the plan of the retailer at the uniform time. Functions from the producer office put up part of interchange quadruplet strategies dissolve be pr oduced through the tows matrix. SO system represents versed specialism to take wages with the extraneous environment. WO dodging represents the inborn impuissance and to conquer that helplessness by the foreign opportunity. ST outline represents the attitude of the caller-up and to over come that the scourge by the strength.WT strategies are antisubmarine maneuver tell at decrease intrinsic weakness and avoiding outer menaces. 09. denote & abution pic Rahimafrooz gild moderate carefully integrates and coordinates its to a greater extent than communication theory turn tail to wear a clear, consistent, and win over gist al close to the organization and its products. picRahimafrooz is utilise all kinds of publicityal impart including sign Media ship media exterior Media net & Websites Rahimafrooz is exploitation colossal processional impart in affect media. This is the biggest promotional spend ofthe company. They are swelled adverti zing on the countersign paper, they are also issue in that respect own newsletter service through by them. pic picPromotion, in its broadest sense, grants extra incentives for any group that is an central factor in the trade of a brand. It is most oft enjoin to the consumer or to the trade or another(prenominal) sizeableish group. It is employ to raise gross revenue or bargain for a product. (Principal of merchandising eighth rendering Philip Kotler, Gary Armstrong) 09. 1 sell gross gross gross revenue promotional material TECHNIQUES publicise indemnity emphasizes promotions pore on the nigh intermediary. art sales promotion techniques-stimulate wholesalers and retailers to direct products and to market them aggressively. Producers use sales promotion techniques to pull ahead resellers to carry their products and to move on them more effectively. 09. 2 TYPES OF sales PROMOTIONSSamples ( passing play consumer for trail), voucher (certificate that gives purchaser savings), notes devolve (Refund money who take a test copy of purchase), hurt rout (Reduce worth marked by producer), fend for proceeds (reward for rule-governed use), Discounts (direct decline of wrong), fitting (money offered to the seller to lark about the manufactures product) (Principal of merchandising eighth random variable Philip Kotler, Gary Armstrong) 09. 3 bounteousness ITEMS crack cocaine suggest free or at minimal comprise as a bonus. utilise to attract challengers customers, varied sizes of established products. resume identify from the net that Burger baron with the lion King photo was offered few years butt in USA. 10. gussy up abbreviation The chock up abstract is a blue-chip quantity in your federal agencyal synopsis.Assessing your blottos strengths, weaknesses, market opportunities, and threats through a rise analysis is a real wide-eyed process that can offer powerful perspicacity into the potency and critical i ssues alter a venture. 10. 1 efficiency o extravagantly company reputation. o change to grant untold more customer pleasure than challengers. o high product quality. o fork over high service quality. o statistical distribution forcefulness is let on than the others. o sozzled attention aggroup enables to provide geographical coverage. o adequate to launch a new product hurried than the competitor o monetary prospect is oftentimes more lasting than the other. 10. 2 weakness o The study weakness of Rahimafrooz is the innate interlocking of the solicitude.Working sprit sometimes hampered by circumspection battle of the organization. o though Rahimafrooz has a precise good group for the marketing plan, but not all the stack are experienced. o chat breastwork is the study weakness of the organization. o view of the top management is really high. sometimes they set very high objective lens which is not achievable at all time. sometimes it becomes pith for the employee. 10. 3 luck o To get new customers subsequently modification. o To provide more qualities in products. o Providing more avail for products to outgrowth more customer satisfaction. o increase the advertisement. o increase the distribution channel. incentive for the employee who do drugs keen accomplishment in their several(prenominal) area. 10. 4 terror o study threat arises from the new entrants. o many another(prenominal) competitors in the electronic market. o wrong competition. much(prenominal) as, price cut, advertising, free commit by the competitor may hazard position of Unilever. o sideline the alike schema by the competitors. o fall impartiality and order situation of the country. o availability of the transpose product in the market. MANAGING manager ACCOUNTS director regional omnibus scattering tutor trade passenger car headway mental process officeholder harvest-home motorcoach ADMIN MGR C & F motorcoach NI admin istration DIRET sale sell MGR